Overview
Coach is a leading design house of modern luxury and lifestyle collections with a reputation built on quality craftsmanship. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.
Defining Modern Luxury
Designed for iOS & Web, Coach needed to redefine Modern Luxury for our current customers.
Our work was to rebrand Coach's in-store experiences by engaging with shoppers. Using new concepts for the magic mirrors, photo-booth, and product customization through apps.
E-commerce experience redesign
The previous idea for, “Product Display Page” for Desktop. To display many product images while keeping all the product information on the right. This eliminates shoppers constantly scrolling to navigate information between images and descriptions. As well as, enlarging images within the four panels to keep the product description in sight.
